-
Recent Posts
Archives
Categories
Meta
Category Archives: Uncategorized
Marketing Analysis: Hardywood Park Craft Brewery
The Hardywood Park Craft Brewery is a Richmond based microbrewery established in 2011 by Eric McKay and Patrick Murtaugh. The concept was envisioned in 2001, after the pair discovered home brewing at a sheep station in Australia named Hardywood Park. … Continue reading
Posted in Uncategorized
Leave a comment
If You Can’t Take The Tweet: A Qantas Airlines Case Study
Twitter is one of the great social media tools, but situations have arisen that demonstrate the need for organizations to think ahead before launching a campaign. Twitter can be a great way to get feedback from customers and clients, but … Continue reading
Posted in Uncategorized
Leave a comment
The New Digital Landscape
The advertising industry has been heading away from the traditional model for the last several years, and will continue to head in that direction. The word of the decade is “digital”, and this area of potential outlets will become less … Continue reading
Impressions of Behavioral Targeting
The Internet is often a gray area in a lot of aspects, and people choose to put themselves out there whether they are aware of the risks or not. The issue of privacy on the Internet seems to be a … Continue reading
Posted in Uncategorized
Leave a comment
Predatory Marketing
Companies that market socially questionable products need to absolutely be aware of the possible ripple effects that could potentially occur. I’ll start with the Sketchers Shape-Ups, a product that claims to tone and shape your body while you walk, The … Continue reading
Posted in Uncategorized
Leave a comment
Buried Scandal Leaves No One Accountable
A corporate scandal that emerged in Mexico is now weakening Wal-Mart’s U.S. expansion, after a shocking bribery scheme that has been vehemently denied. The organization is refusing accountability following allegations that surfaced in 2005, claiming that executives of Wal-mart de … Continue reading
Posted in Uncategorized
Leave a comment
Crisis Mode
Image source: Dave Granlund, davegranlund.com JPMorgan Chase is under severe scrutiny following the trading loss revealed on May 10 that was initially valued at $2 billion. Going from bad to worse, losses have been reported to be as high … Continue reading
Posted in Uncategorized
Leave a comment